The new Apple TV has finally arrived into my hands and we unbox it together in this video.

Apple announced new iPods today, new features in upcoming versions of iOS, iTunes 10 and a new Apple TV. I go over each one and give my thoughts on each.

  High Definition movies have finally come to iTunes for download today.  You can rent or buy them for your enjoyment on your iPhone, iPod Touch or Mac.  Prior to today you could only access HD movies on the Apple TV.

Starting today, movie fans can purchase box office blockbusters for download in HD for $19.99 from iTunes, and films will be available as iTunes Movie Rentals in HD for $4.99 within 30 days after release. Customers can enjoy these films in HD on their Mac or PC and on their widescreen TV with Apple TV, as well as in standard definition on their iPhone or iPod with video.

This is certainly a great alternative to blu-ray, but it yet to be seen how they compare to blu-ray which is most likely a much nicer picture.  You can see the iTunes HD Movies page [here]

  If you have an Apple TV and never disabled auto-updates from Boxee, you will want to skip this update.  There is no list of features on Apple’s page and the advantage to installing the update remains to be seen.  We would love to hear if you installed and noticed a difference and we have yet to find one other than the

 sad removal of Boxee.

  If you have an Apple TV and are wanting to get those movies on it for your convenience, then this is for you. The Apple TV does not allow for full 1080P, but if you are satisfied with 720P video or have a smaller display where 1080P is not that important, then you will want to keep reading.  Let me preface this by saying I do not even own an Apple TV anymore, but thought this was interesting.

Our friends over at BG Pictures have found the best way to rip, encode and view full 720P movies with AC3 DD  audio on your Apple TV, taken from Blu-Ray movies.  The whole process can take from 2.5 hours to 5 hours depending on your hardware and the size of the original movie.  Check out the full 3-step process at BG Pictures.

[Full How-To]