Microsoft continues to try an catch up in the internet search market. To move forward in Europe they have decided to buy Greenfield Online, owner of European price comparison website ciao.com for roughly 486 million.
Ciao.com is a product comparison site that provides users with reviews and prices. Microsoft continues to heavily push its internet search with the recent update of Live.com.
"The team at Ciao has built a passionate consumer community based on intuitive technology and extensive merchant relationships that we believe will deliver incremental benefit to the Microsoft Live Search platform," said Microsoft’s vice president for Windows and online services, Tami Reller.
Microsoft has a 2 percent market share in Europe and 9 percent worldwide, behind both Google and Yahoo.
Good luck Microsoft with catching google. Go back to your roots and try and innovate(or copy and make better) something.
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