Amazon is continuing to keep in the running against iTunes, first with Music and now with Video.  Amazon has opened its new online video store "Amazon Video" up for viewing.  The store is a replacement of Unbox and is now in beta for PC and Mac. 


The Prices start at $1.99 for TV and $2.99 and up for movies.  "You can still download and watch via Unbox on PC or TiVo, and no matter how they’re purchased, content is added to the Your Video Library accessible from the web or IVL".  


The other news at Amazon is they have confirmed a service for Sony Broadband Enabled Bravia TV’s.  The service will allow you to browse and download content right to your television. 


Is Amazon on the PS3 next on the list to compete withNetflix on Xbox, we think it just might be.  


[Amazon Video]

[Video for Bravia]

[via Engadget]