On the cover of the new October Esquire magazine, 99,999 of you will find a new E-ink display which changes every second or two. The magazine will continue to work for about 90 days on its current set of batteries. This is a first in the implementation of E-ink being used cheaply and being displayed everywhere. The technology is used in the popular Kindle E-book reader from amazon and the same technology is used on the magazine. We are not sure what the cost is to Esquire, but we hope it’s low enough to see in many future applications.