Pure Play Music has signed a deal allowing all of its music to become available on the iTunes store. Pure Play will now have its own drop-down category for all of its unsigned artists.
"The online distribution model is changing," says Lebrum in the press release. "We are spearheading these efforts to enable artists the maximum amount of exposure with a minimum amount of risks. By forging partnerships with outlets already established in the space, we can leverage their connections, and they benefit from our vast catalogue of world-wide artists. The new era of distribution is now, and we are thrilled to take the leadership role."
Pure Play will also make some of its songs available on Amazon, Napster and eMusic.