Steven Sinofsky, Senior Vice President,Windows and Windows Live Engineering Group, will speak in a keynote on Tuesday, October 28, 2008. If you are attending PDC, a developers conference for Microsoft, then you will be treated to a preview of the Windows 7 operating system.
You may even get to take home a pre-release Beta to try for yourself or so it is rumored.
Maybe with the ads and now a keynote, Microsoft is trying to gain an Apple-like following, or maybe not…. Who Knows, but this is a good start.