Japan may have a lot of gadgets, but the one thing the majority lacks is the smartphone. Apple has its first corporate contract in Japan with Softbank Mobile which will give analysts and workers across the country, 1,000 iPhones for its management and consultancy, BearingPoint.
BearingPoint said it is "adopting the iPhone with the aim of improving the productivity of its consultants and helping them access information more easily."
This move is significant as Japan does have some smartphones, but they are locked down and usually do not allow the user to add programs. The iPhone is aiming to change this in Japan and make Apple’s phone the choice for the business world and if anyone can do it in Japan, it’s Apple.