For those of us who know all about music passes and have longed for such a service in iTunes, the beginning has just begun. EMI has a launched a short-term subscription service that allows continuous content to be downloaded from Depeche Mode until June 16th 2009. Apple has named this service "iTunes Pass" allowing its subscribers to get regular downloads of those they get a pass from.
he first iTunes Pass debuts today in conjunction with Depeche Mode’s forthcoming 12th studio album, Sounds of the Universe, to be released on April 21 in the US. Fans who sign up starting today get the alternative/dance pioneers’ new single, Wrong, as well as the Black Light Odyssey Dub Remix of the new track Oh Well. They will also receive the new album on its street date plus great music and video exclusives before and after the album’s release over the next fifteen weeks. The Depeche Mode iTunes Pass can be purchased starting today for $18.99.
Although this is not quite the month-to-month pass we have all wanted, it is a start in the right direction to offering us the ultimate download service.