Apple recently released two new Mac switcher ads and this time bashes Vista for their advertising campaign in 1 ad and the second makes fun of them not referring to Vista as an OS, but refers to it just as Windows. You have to give it to these guys in their persistant attack on Vista as it seems the ads are paying off. Microsoft needs to come out with a counter ad to Apple, which makes them look good and not come off as copying what Apple has already done. Microsoft should just incorporate their ads from their CES keynotes that they use internally and actually gain some ground.
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