Ask.com Relaunch Focusing on 35-55 Year Olds and Faster Search
Ask.com has revamped its site today in an attempt to get more market share and improve usability. Ask knows it will not get 20 year olds to use them for search and has refocused to the 35-55 age range. Up to 15% of people using ask, ask questions to search (remember Jeeves?) and they aim to improve this by revamping the back end of their search engine. The one noticeable difference we could find is the new increased speed of the returns on par with Google.